WHO WE ARE
Broadcast Beauty Consultancy is an Indian consultancy firm specialising in facilitating the creation and growth of homegrown Indian beauty brands as well as helping international beauty brands enter the extremely diverse and dynamic Indian beauty market.
WHAT WE DO
As easy as it’s to start a brand today, it’s equally difficult to get consumers to take notice of your brand. The noise and the clutter of choices, content, sponsored ads and influencers requires passion to be enabled with a strategic action plan for customer acquisition and retention.
Broadcast Beauty Consultancy advises brands on how to successfully achieve their growth potential by providing various strategic solutions.
SERVICES
From one off strategic brand plans to long term partnerships we offer complete solutions to brands to help grow their bottom lines in the long run.
WHO CAN BENEFIT FROM US
We offer bespoke advisory and solutions to a host of categories wthin the personal care and cosmetics industry.
PERSONAL CARE
BRANDS
COSMETIC BRANDS
FRAGRANCE BRANDS
MALE
GROOMING
BRANDS
IN THE MAKING
BEAUTY
CEO
BEAUTY TECH BRANDS
SKIN CARE, HAIR CARE, BODY CARE
MAKE UP & OTHER COLOUR COSMETICS
STAND ALONE BRANDS & PERFUMERIES
MALE GROOMING & ACCESSORIES
individuals or companies looking to foray into the beauty industry
Companies producing at BEAUTY home devices and BEAUTY mobile apps.
WE KNOW BEAUTY
Our founder Netijyata Mahendru, is as much a beauty consumer as she is a beauty insider. Having started her career with the world’s largest beauty conglomerate, the Estée Lauder Companies, she launched and headed the giant’s millennial brands in India (Smashbox cosmetics & Glamglow), spearheading the Go-To-Market market strategy, online and offline distribution, and sales, brand and product marketing, new product development, local relevancy initiatives, events and partnership, social and digital media strategy.
She has also worked on the business development and marketing of fragrance brands such as luxury brands like Jo Malone London, Tom Ford Beauty, Ermenegildo Zegna and premium brands like Michael Kors, DKNY & Tommy Hilfiger.
An insightful strategist, she has great understanding of the needs of today’s beauty consumer as well as the needs of beauty brands and brings about her experience, creativity and a collaborative attitude to every project she takes on.