ABOUT US
Broadcast Beauty Consultancy is an Indian consultancy firm specialising in facilitating the creation and growth of homegrown Indian beauty brands as well as aiding international beauty brands start their India chapter.
LET'S BROADCAST YOUR BRAND
Whether it’s on the television, radio, Whatsapp, Facebook, Twitter, Instagram or even via the next door neighbour, to broadcast means to disperse information on any of these channels with an objective to communicate a key message to several people.
Similarly Broadcast Beauty Consultancy also aims at communicating your brand, its idea and key messages to stakeholders through a well thought out action plan delivered across various touch points.
"THE TURBULENT AND MULTIDIMENSIONAL LIFESTYLES OF GEN Z WILL DEFINE BEAUTY FOR THE NEXT DECADE. IS YOUR BUSINESS READY?"
CARLA BUZASI, WGSN
GET TO KNOW US
Our founder Netijyata Mahendru, is as much a beauty consumer as she is a beauty insider. Having started her career with the world’s largest beauty conglomerate, the Estée Lauder Companies, she launched and headed the giant’s millennial brands in India (Smashbox cosmetics & Glamglow), spearheading the Go-To-Market strategy, online and offline distribution, and sales, brand and product marketing, new product development, local relevancy initiatives, events and partnership, social and digital media strategy.
She has also worked on the business development and marketing of fragrance brands such as luxury brands like Jo Malone London, Tom Ford Beauty, Ermenegildo Zegna and premium brands like Michael Kors, DKNY & Tommy Hilfiger.
An insightful strategist, she has great understanding of the needs of today’s beauty consumer as well as the needs of beauty brands and brings about her experience, creativity and a collaborative attitude to every project she takes on.