A Go-To-Market strategy is what is going to get you to target consumer pain points and deliver unique value propositions to address these trouble spots, so you can grow your business at an optimum pace and gain competitive advantage.
To create an effective Go-To-Market strategy for your business, we will create a detailed plan with one or multiple of the following six components:
1) Markets: What markets do you want to pursue?
We advise on which countries and cities to tap next to further grow their business.
2) Customers: Who are you selling to? Who is your target customer?
We work on understanding your consumer persona, their problems and their consumption trends so you can create solutions that will actually matter to them.
3) Channels: Where do your target customers buy? Where will you sell and promote your products?
Whether it’s the online/offline/omni- channel route or which retailer to collaborate with or whether to invest in digital influencers or traditional media, we work on creating an effective channel strategy.
4) Product/Service: What product/service are you selling?
We advise you on whether you need a new product/service that might be missing from your portfolio or in the market and what unique value can it offer to each target customer group. We then guide you through the product development and packaging process.
5) Price: How much will you charge for your products for each customer group?
After studying competition, COGs and other factors we build pricing strategies.
6) Positioning: What is your unique value or primary differentiation?
We consult on how will you connect to what matters to your target customers and position your brand.