“Up to 2/3 of a brand's profits might rely on effective customer engagement.”
Hall & Partners
Understanding your consumers’ needs and wants has become essential to ensure your company is future-proof. Listening empowers you to learn from and talk to your customers to engage with them at every stage in the consumer funnel and create ever-improving experiences.
We manage your brand and strategize your campaigns in such a way that the synergies of messaging are maintained throughout the consumer journey right from the awareness stage to consideration, conversion and beyond.
We work on developing and implementing strategic campaigns for local brands that do not have their own marketing & sales teams as well as collaborating with brands with in-house teams.
WE DO THE HEAVY LIFTING FOR YOU
At Broadcast Beauty Consultancy we strategize for your brand with a 360° approach to create a holistic, unified and seamless experience for your customers across all touch points.
- Define Objective, KPIs & Budget
- Define Brand Brief & Key Communication
- Define Strategy & Action Plan
- Creative Direction for Marketing Content, Assets & Collateral
- Channel Activation – Offline, e-Commerce & Website
- Social Media & Digital Strategy
- PR & Events
DEFINE OBJECTIVES, KPIs & BUDGET
A good strategy starts with defining the objectives. Why and what a certain strategy or campaign is trying to achieve will guide efforts in other areas like defining key communication, creative strategy, channel strategy and even media spends. After we have nailed down the campaign objective for your brand we start looking at outlining measurable Key Performance Indexes (KPIs) to measure the ROI at the end of the campaign. Last but definitely not the least is the money we need to fuel the campaign. We put all our efforts to devise the most effective strategy for your brand no matter the budget.
DEFINE BRAND BRIEF & KEY COMMUNICATION
Perhaps one of the most important aspects of a strategy for a campaign is to define the brand brief as it will guide the way forward. Complete with the values, mission, goals, target audiences, competitors, product USP, pricing and KPIs, we prepare brand brief’s to give an idea of the bigger picture.
The next step is to define the Key Communication i.e what is that we are really trying to communicate to the stakeholders, be it consumers, retailers, distributor or even to influencers. We strive to make the key communication for your brand CLEAR, COMPELLING & CONSISTENT across channels.
CREATIVE DIRECTION FOR MARKETING CONTENT, ASSETS & COLLATERAL
With brands vying for consumers’ attention all the time, there’s an overload of content and way lesser attention span. Whether its social media posts, product packaging, POS material and in-store assets, we advise you on how to create crisp, snackable and informative content that consumers will take notice to. From understanding the content consumption behaviour to deciding the content formats, key communication and the creative strategy, content marketing is our forte.
- Defining content and creatives strategy
- Assessing content requirements for various brand and revenue channels
- Moodboard development & conceptualization
DEFINE STRATEGY & ACTION PLAN
After determining and setting what we want to achieve, we devise the further course of action by strategising on how we will achieve the said goals. We outline the tasks that need to be performed, the processes that need to be followed and the timelines for each deliverable.
CHANNEL ACTIVATION - OFFLINE, ONLINE & E-COMMERCE
Omnichannel retail is the future of commerce. For one set of consumers the ability to touch and try on a product before purchase is less and less of a concern. Instead, brand coverage, social media presence and overall lifestyle affinity drive purchases. For another buying a beauty product before physically feeling it is a complete no-no. Then there are those who might browse offline/online but the actual conversion is on a different channel. We focus on designing a cohesive user experience for customers at every touchpoint, whether they are present only in brick and mortar, or online or by converging offline and online presence.
SOCIAL media & DIGITAL STRATEGY
SOCIAL MEDIA STRATEGY
An average person spends about 3 hours browsing through social media every day and 74% of shopper’s turn to social media before making a purchase. We strategize social media strategies to connect with your customers, increase awareness about your brand, and boost your leads and sales. Apart from the existing channels like Facebook, Instagram & Twitter, we also strategize for newer channels like Pinterest and TikTok
INFLUENCER MARKETING STRATEGY
Influencer marketing strategies are more difficult to navigate than ever but we’re here with a guide to make sense of it all. We start by understanding your audience, underline campaign objectives and CTA, then we work to match that with various influencers, their content relevancy, engagement rate, following and demographics.
DIGITAL STRATEGY
Embedded in data, Digital Marketing is way more than serving ads on Google, Facebook and Instagram. It’s about understanding your consumers’ behaviour and then strategizing on how and where will your brand engage with consumers for them to perform the desired ‘Call To Action’.Right from the awareness stage up till the delight stage, we strategize a digital marketing strategy to attract prospects, nurturing relationships, and drive efforts that lead to conversions. So whether its SEO, SEM, Website analytics, digital advertising or e-mail marketing, we sketch out the most cohesive digital plan for you.
PR & EVENTS
For a new brand or an existing brand launching new products, PR not only increases awareness, credibility and reputation, it can also get leads, sales and higher profitability. PR essentially changes the way people think about your brand and its products.
We advise you on our brands’s PR strategy and help you in developing below aspects :
- Curating the PR seeding list
- Conceptualizing PR seeding box
- Conceptualizing the event start to finish