“People are always going to go shopping. A lot of our effort is just how on do we make the retail experience a great one?"
Phillip Green, Chairman, Arcadia Group
From visual merchandising and staff training to walk-ins and CRM, we advise you on how to navigate the challenges posed by the ever so dynamic retail environment.
STORE DISPLAY & VISUAL MERCHANDISING
In-store retail display plays a crucial role in driving conversions. Window displays alone influence 24% of purchases, according to NPD Group. And that’s before shoppers walk into your store.Imagine the impact of displays once they’re inside? Despite the opportunity that retail displays provide, many brands are still overlooking this important selling tool.
Broadcast Beauty Consultancy has the exposure and experience to devise plans to draw attention to specific merchandise, round out the immersive in-store experience, and make the most of this selling tool.
TEAM GROOMING & TRAINING
Beauty and lifestyle brands if nothing are one the most experiential kind of brands out there. Right from the moment when the consumers are greeted at the door, to requesting them for 5 minutes of their time so that they can sit back and enjoy the beauty consultation, to exchanging tips and tricks with them, to handing them samples/miniatures at the time of billing to following up with them for replenishment.
On the shop floor, your floor teams are the biggest influence on your consumers. Right there on the shop floor your teams can make or break a life long relationship with a customer. Post understanding your brand in detail we work on training your teams on how to interact with customer and retain them with the brand.
STORE LAUNCH STRATEGY & IN-STORE PROMOTIONS
Be it a new store launch or an in-store promotion, we curate launch events & promotion strategy guided by goals and budgets. Our goal is to plan an event or promotions that people will talk about right from the invite, to the decor, the food and drinks, to the in-store experience and later when they go back home on their Instagram handles.